The Art of Hat-Making

by Giovanni Previdi

“Cappellificio Cervo is to the world of millinery what the analog camera is to the world of photography: a place of return to fine art and inimitable craftsmanship. It is the artistic integrity of this historic institution dating back to 1897, that photographer Giovanni Previdi has documented so beautifully in The Art of Hat-Making. This book takes its readers on a journey through Italian fashion history – hat-making history, to be exact – and all through the lens of his SX-70 Polaroid camera.”

Published by New Heroes & Pioneers

More images to come.